Cooking class booking statistics for 2026.
How people book cooking classes, measured from real cooking class bookings made through FullClass. Below that, two industry figures from Tripadvisor's 2026 experiences report.
Last updated October 25, 2026. Bookings made from January 1 to October 25, 2026. How the numbers were counted is under Methods, and every outside figure links to its source under Sources.
How far ahead people book cooking classes.
The median cooking class booking was made 18 days before the class (FullClass booking data, 2026, classes already held).
A quarter of bookings were made 9 days or less before the class.
21% of bookings were made in the final week before the class.
Only 4% of bookings were made in the last 48 hours.
21% of bookings were made 30 days or more ahead.
Groups of three or more booked a median of 26 days ahead, against 17 days for singles and pairs.
| Share of bookings | Booked at least this far ahead |
|---|---|
| 75% | 9 days |
| 50% | 18 days |
| 25% | 27 days |
| 10% | 39 days |
How many people come on one cooking class booking.
65% of cooking class bookings were for exactly two people (FullClass booking data, 2026).
21% of bookings were for one person.
14% of bookings were for three people or more.
8% of customers booked more than one class, and those repeat customers made 15% of all bookings.
When customers book cooking classes.
41% of cooking class bookings were made between 6pm and 9am, local time (FullClass booking data, 2026).
15% of bookings were made after 9pm or before 6am.
28% of bookings were made on a Saturday or Sunday.
Tuesday was the busiest day for new bookings and Monday the quietest.
How often cooking class bookings are cancelled.
12% of cooking class bookings were cancelled (FullClass booking data, 2026, classes already held).
The median cancellation came 2 days before the class.
More than half of cancellations came within 48 hours of the class.
How full cooking classes get.
The median public cooking class filled 75% of its seats (FullClass booking data, 2026).
34% of public classes sold out.
Half of public classes filled at least 80% of their seats.
Private cooking parties and gift cards.
Private events made up 57% of booked revenue between August 11 and October 25, 2026, measured before tax (FullClass booking data).
The median private event was booked 57 days ahead, more than three times the lead time of a public class.
8% of public class bookings were paid at least partly with a gift card (FullClass booking data, 2026).
Cooking class industry statistics, with sources.
Cooking classes are among Tripadvisor's highest-rated experiences, with average ratings above 4.8 out of 5 (Tripadvisor 2026 Mid-Year Experiences Trends Report).
Craft classes were Tripadvisor's fastest-growing experience category in the first half of 2026, with bookings up 88% on the same period in 2025 (Tripadvisor, 2026).
Why there is no market size here
Published estimates of the cooking class market disagree by more than a factor of 50. Figures that far apart are measuring different things, so none of them is used on this page.
Where the numbers come from.
The booking figures come from cooking class bookings made through FullClass. No business is named, and only shares and medians are published, never sales.
The figures cover bookings made from January 1 to October 25, 2026. Cancelled bookings, test bookings, free staff places and bookings made by the owner or staff are left out of everything except the cancellation figures.
How each figure was counted
- Lead time is the time from when a booking was made to when the class started. Only classes that have already happened count, because late bookings for upcoming classes have not been made yet.
- Booking times use the moment the booking was made, in the studio's local time.
- Cancellations count bookings cancelled for any reason, for classes that have already run.
- Fill rate is seats booked divided by the class's capacity, for public classes that have already run.
- Private events started being booked in FullClass in August 2026, so that comparison covers August 11 to October 25, 2026 only. Order values include deposits paid and balances still due, before tax and tips. Cancelled orders are left out.
Limits
These are FullClass booking figures, not an industry average. The public classes in them run mostly on Thursdays and Fridays, which shapes the booking times. The date at the top of the page says when they were last counted.
To use a figure from this page, cite "FullClass cooking class booking data" with the date above and a link to this page.
Source for the industry figures
Tripadvisor 2026 Mid-Year Experiences Trends Report, August 25, 2026. Bookings from January 1 to June 30, 2026, compared with the same months of 2025.
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