Passwordless customer booking.
Customers book with their email address and never make a password. When they want to check or cancel a booking, we email them a link that signs them straight in.
For: class businesses that want booking to be quick, and a customer list without duplicates, without making anyone manage another password.
Nobody wants another password just to book a pottery class.
When someone books, their email address is what ties the booking to them. If they've booked before, it goes on their existing record. If not, a new one is made. There's no password step, the confirmation email goes out as soon as they've booked, and you don't end up with the same person in your list three times.
When they come back, we email them a link that signs them in. From there they can see their bookings, cancel within your cancellation policy, and choose which emails they get. The sign-in page never reveals whether an email address belongs to one of your customers.
No more "create an account to continue."
If customers give up at "create a password," this fixes it.
Sign up before you book
People have to make an account and a password before they can book a single class.
Password resets
"I forgot my password" emails, for an account they use twice a year.
Lost at the last step
The customer was ready to pay, then hit the account screen and left.
The same customer, three times
Three records for one person, and no way to see everything they've booked.
Cancellation by email
Customers email to cancel, and someone has to work out the refund by hand.
A sign-in page that gives things away
Anyone can type in an email address and find out whether that person is one of your customers.
Book with an email address, come back with a link.
- Book by email. No password. Bookings go on the customer's existing record, or a new one if they're new.
- Sign in from an email. Instead of a password, customers get a link that signs them in.
- Their bookings in one place. Past and upcoming classes, with the full details of each.
- Cancel without emailing you. Customers cancel themselves, and your cancellation policy decides what they get back.
- Email preferences. Customers choose whether they get class reminders and marketing email.
- A sign-in page that keeps quiet. It never reveals whether an email address already has an account.
From the first booking to the next one.
Customer books by email
They pick a class and enter their email address. No password. The booking goes on their record, new or existing.
The confirmation arrives
As soon as they've booked, the confirmation email goes out.
They come back through a link
Next time, we email them a link that signs them in to see their bookings.
Plans change
They cancel themselves, and your cancellation policy decides what they get back.
Related features
Let customers book without a password.
Set up a booking page this afternoon. Move it onto your own website, or build on the API, whenever you like.
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